SEO is the process in which websites undergo redevelopment to more effectively communicate clients’ keywords to search engines. Optimizing clients’ website enables it to rank higher on major search engines. Search engines rank websites based on two major factors: unique content that contains pertinent keywords, and link popularity - the number of quality incoming links to the website. Other important factors that determine the ranking with search engines are the architecture of the site, the visibility of your content, its underlying code and how natural clients’ site appears to the engines.

SEO has always been perceived as a science of effective usage of Meta tags, positioning of keywords organically in body text, and careful analysis of keyword density using popular SEO software tools and techniques. But organic search engine optimization and search engine rankings are driven by natural instincts of a TOP SEO specialist who not only has the right SEO strategy and information on search engine algorithms, but also has a natural sense of organic SEO.

Using search engine optimization as part of internet marketing is, in the long run, probably the most effective form if internet marketing to date. If your search engine optimization is done correctly, not only can you receive a steady and high quality flow of enquries and/or sales from at least one popular search engine.

SEO-Search Engine optimization

Course Content:

(a) Search engine Basic

      (b) On Page Optimization

      (c) Keywords Research and Analysis

      (d) Off Page Optimization

 

  

(a) Search engine Basic

  Internet

Domain

Hosting

Server

Website

Portals

Search Engines

Directories

 Major search engines and Directories

Page Rank

Website Design Architecture

 Essentials of good website designing.

Google Webmasters Tool Codes Integration in the website

Google Analytics Codes integration in the website (all pages)

 Google Sandbox effect

How the Search Engine works

 

(b) On Page Optimization

 Meta Tags : (i)  Title Tag    (ii)H1 Tag

Description

Keywords

Creating Robots.txt files

Header and footer

Generate Google Site Map

Optimizing Seo content

Keyword Density Analysis

W3C HTML codes fixing

  Image tag optimization

URL renaming/re-writing

Google webmaster tools

Yahoo Feed Submission

  Anchor Text

Seo (Don`t)

 

(c) Keywords Research and Analysis

 

   SWOT Analysis of Website

    Industry Research

    Keyword research

    Competitor analysis

    Finding Appropriate Keywords

  Target segmentation

 

(d) Off Page Optimization

Submission to search engines

 DMOZ Directory submission

  Local marketing

Video optimization

 Directories Submissions

  BLOG Creation

   BLOG Submissions

  Articles to be written

  Article Submission

Press Release Submission

 Link Building/Exchange

  Social Book marking

  Forum Participation

   Free Listings in different classifieds

  How to promote home page

  Black Hat / White Hat / Grey Hat Seo

 Seo (Don’t)